Strategy and Execution
To capture missed trends and opportunities that have arisen in the past 3 to 6 months an initiative needed to be formulated to get developed products from concept to market in a six to eight week time frame.
· Started a program called LizQuiks to achieve these goals
· Aligned with key department store buyers and divisional merchandise managers wielding influence in their organizations
· Built a team using innovative thinking to incorporate design, merchandising, sales, and production
· Worked directly with a limited number of vendors and bypassed Asian offices
· Drove decision to air product and eliminate putting it on vessels to satisfy the initiative’s guidelines
· Developed a packing-tape system to fast-track this product through both company and retailer distribution centers